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Product Strategy 13 Mar 2024

How to Drive Customer-Centric Product Development with OKRs (Insights from Jeff Gothelf)

This article summarizes key insights from our enlightening webinar with Jeff Gothelf on leveraging Objectives and Key Results (OKRs) to align your teams, set actionable goals, and drive a customer-centric approach for product success.
By Nouran El-Behairy
How to Drive Customer-Centric Product Development with OKRs (Insights from Jeff Gothelf)

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Product Management 11 Feb 2024
How to Write Effective OKRs in 5 Steps (+7 Mistakes to Avoid)
Objectives and Key Results (OKRs) are a powerful tool that companies and their product teams can use to align on goals and measure progress toward meeting those goals. How you write your OKRs gets you off to a great start toward accomplishing part or all of your objectives. Here’s a look at five steps to follow when writing both Company and Product OKRs.
By Kent McDonald
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