Segment is a customer data management and analytics tool that helps you deal with data from a variety of different sources within a single app. The app connects with hundreds of other integrations, or 'destinations', pulling data from these apps into a single platform. This eliminates the need for multiple tracking pixels, and provides clean, clear and actionable data about your business, your project and your product.
Unlike many other analytics software, it allows you to own data in raw format, rather than aggregated or schematized. This means data can be reused easily and swiftly for new projects and new launches. It saves engineering and developer time, and allows your marketing team to work far more effectively when testing new products.
Segment takes data from a huge variety of sources, like your apps, email marketing tools, CRMs and sales platforms, and gives you a hub for all your data to flow through and be analysed. It allows teams to get a far greater grasp on the mess that data analytics can be, and use their data far more effectively to craft truly personalized user journeys.