A product launch roadmap structures and visualizes all time-sensitive tasks that need to get done during a product launch across all departments that are involved. This includes engineering, marketing, PR and sales teams. It is time-based as most activities are interdependent and need to be well-aligned in order to ensure a smooth and successful product launch.
Also check out our product launch roadmap that focuses that enables you to navigate through the chaotic startup phase. Good luck for your product launch!