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Marketing template

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Prioritize your marketing roadmap using this prioritization framework built around a smart set of business value and cost criteria.
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What is a Marketing Plan and Prioritization Template?

A marketing plan provides a high-level overview of your marketing strategy for your team and stakeholders. In many cases marketing roadmaps map out projects and activities from various channels like digital marketing, content, events, and advertising.

The marketing plan template above is a perfect start to wipe away chaos. Prioritize all your marketing efforts to find out what activities should make it to your roadmap. Use the marketing plan as a single source of truth to keep everyone aligned.

About this template

Audience: Marketing managers, product marketing managers, marketing strategists
Value (Y) criteria: Lead generation, brand awareness
Cost (X) criteria: Project hours, costs
Bubble (R) criteria: Risk

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