Prioritization is important. In fact, doing the right things is arguably the most important thing for any company. Surprisingly, many companies put a lot of effort into doing things right, but they just assume they do the right things. Quite often, that turns out not to be the case. So, why are so many companies struggling with proper prioritization in the first place?
Prioritization is difficult. Everyone wants to be involved, everyone wants to be heard and everyone wants to have a say. Involving everyone in the prioritization process is impossible. On the other side, different people have different knowledge and information, some of which might be crucial for prioritizing certain things. Even in small companies, prioritization is usually not done by a single person.
So, in order to prioritize properly, you need to collect all the relevant information. Once you've done that, you have to prioritize all the things you plan to do somehow against each other. There are frameworks that help you to do that like the risk-reward prioritization. However, these frameworks are not known to everyone and in order to apply them properly you need to set up a complicated Excel sheet. Not exactly what you would like to have in today's world of remote working and online collaboration, right?