People end up focusing so much on making their roadmaps visually appealing and presentation-ready that they push prioritization to the end of the process, thinking it is counterintuitive to do at the outset or in between.
Best practices suggest that you should start the roadmapping by first prioritizing all your projects, features and initiatives and then moving your attention to the visualisations.
Why? Simply because your roadmap is like the North Star, guiding you on what gets done, by whom and when. Ensuring that everyone works on the right stuff is going to save you a lot of time, effort and money. 80% of your job is done if you know what your priorities are and why.
No, don't just take our word for it. Even the most seasoned product managers repeatedly state that the moment you note down your core strategic drivers and resulting priorities, you give clarity to everyone on the team and get them aligned on your vision.
With this in mind, here's a simple 3 step guide to help you create a priority-based roadmap: