The two entrepreneurs conclude that people take too much time to discuss the "how", instead of talking about the "if". Instead, when you're faced with a problem or a new challenge, ask yourself, "What is the right thing to do?", make a decision and then move on from there. As longs as everyone is aligned, you will figure out a way to solve problems and react to an ever changing environment, which is especially true for startups.
Our SaaS tool airfocus
is all about helping decision makers and teams to build prioritization frameworks (read about our prioritization templates here
) that empower to answer the "if" (you should do it) and "what" (which ideas to implement and in what order). In my situation as a co-founder at airfocus I talk to our users about prioritization and focus on a daily base. Many of these decision makers seem to increasingly see the need to prioritize and the value in asking "what is the right thing?" early and often. It helps you to stay focused and stops your people to run into opposite directions, which usually results in the burning of resources and social capital (motivation). I will end this post with the concluding thoughts by Steli and Hiten, which they describe almost as a universal law.