The Prioritization Blog

Updates, inspiration, and learnings from the folks behind airfocus.

Hamburg-based startup airfocus specializes in strategic planning and roadmapping software and has just completed its first round of financing, attracting a six-figure sum. Picea Capital and Munich-based digital entrepreneur Klaus Schlumpberger are jointly investing. Read it.
Malte | JUNE 12 2019 | 3 min read

In agile methodology, product development is planned, prioritised and structured as a series of user stories. And not without good reason. Any product manager knows just how critical writing good user stories is in ensuring a product's success. Read it.
Valentin | JUNE 12 2019 | 9 min read

Priority Poker is a revolutionary new way to benefit from team wisdom. You can now invite experts to your prioritization workflow and benefit from more objective decisions and greater alignment. Read it.
Malte | JUNE 5 2019 | 4 min read

Every product manager wants to build one of those once-in-a-lifetime products. The kind that defines a generation, and changes the way people do the things they know and love.
But what can we learn from the products that truly changed the world we live in? Read it.
Malte | MAY 27 2019 | 12 min read

Product management can significantly influence a number of key strategic decisions within a company. Product managers are responsible for an increasingly broad range of responsibilities, incorporating research, strategy, roadmapping, design and evaluation. To do this, you need the best product management tools available. Read it.
Malte | MAY 20 2019 | 15 min read

Product roadmaps provide a picture of where your product is heading. It translates your product vision into actionable initiatives and shows you how to achieve your product goals. This article will introduce you to the most common roadmaps types used by product managers today. Read it.
Valentin | APRIL 29 2019 | 12 min read

As organizations battle to adapt and grow with agile working methods, product managers have never been in higher demand.
But as the need for product managers skyrockets, the position itself becomes increasingly varied (dare we say...vague?).
The result? PMs are facing some challenges. Read it.
Valentin | APRIL 15 2019 | 7 min read

We hope you had an amazing first quarter! At airfocus, we've been adding a bunch of new stuff to help you get even more focused. Read it.
Malte | APRIL 02 2019 | 5 min read

Smart product managers and product executives know the benefits of having a targeted and customer-focused product strategy. But it's not enough to develop a product strategy and just expect it to yield results. Read it.
Valentin | MARCH 10 2019 | 9 min read

Making the right decisions, especially ones that have a direct impact on your bottom line, can be tough. It's never as simple as writing down a list of pros and cons. Read it.
Valentin | FEBRUARY 12 2019 | 6 min read

You asked for it, we built it. We're excited to present new airfocus updates which, include mobile apps for iOS and Android, groups, a powerful Zapier integration as well as an option to export your data to CSV. Read it.
Malte | FEBRUARY 11 2019 | 4 min read

We all aim to build great products or launch outstanding services. Getting there usually is a function of three tasks that you as a strategist should advance. Read it.
Malte | DECEMBER 11 2018 | 5 min read

Thanks to your incredibly valuable feedback we have released a bunch of new features that will get you even more focused and aligned. Read it.
Malte | DECEMBER 05 2018 | 5 min read
"Management is doing things right, Leadership is doing the right things" – Peter Drucker

We often get asked a simple question: What is the most effective way to create a product roadmap? To answer this, we first need to take a step back and understand why roadmaps are vital to every product management team. Read it.
Malte | SEPTEMBER 10 2018 | 7 min read

Trello is great to get stuff done. But how do you decide on the best course of action when tasks and projects are piling up? Read it.
Malte | AUGUST 13 2018 | 5 min read

Hope you're doing good. Over the last months we got tons of valuable feedback about how to improve our prioritization and roadmapping solution. As a result we developed drag'n drop magic for the timeline view, an Asana import integration, item comments and lots of more helpful stuff. Read it.
Malte | JUNE 28 2018 | 5 min read

Good prioritization is very often the difference between success and failure. Management legend Antonio Nieto-Rodriguez
notes that in organisations where people prioritize properly,
costs can be cut by up to 15%. Read it.
Valentin | JUNE 15 2018 | 6 min read

Disciplined prioritization is arguably the most important competency for decision makers and companies of any size. The ability to execute on your vision and goals with effective priorities and roadmaps can be the difference between success and failure for your business. Read it.
Malte | MAY 22 2018 | 6 min read

What is airfocus, you ask? Well, it's not just another project management app. It is designed as a strategy addon that integrates with the likes of Jira and Trello to fill the missing gap: Identifying what is priority, and what is not. Read it.
Malte | JAN 26 2018 | 7 min read

Prioritization is key to any organization. But yet, the way you do that differs strongly for whatever you and your teams aim to achieve. A product manager of a software startup who tries to come up with a coherent … Read it.
Malte | JAN 15 2017 | 6 min read

Being SaaS startup founders ourselves, we at airfocus are huge fans of the The Startup Chat podcast by Hiten Shah and Steli Efti. It is a great resource for software entrepreneurs with lots of strategic and ... Read it.
Malte | JAN 9 2017 | 3 min read

min readPrioritization is important. In fact, doing the right things is arguably the most important thing for any company. Surprisingly, many companies put a lot of effort into doing things right, but they just assume they do the right things.
Read it.
Lukas | NOV 15 2016 | 2 min read

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